'Vespa Be' is a concept-based project that responded to Piaggio’s need to re-vamp their Vespa scooter range. It incorporates Vespa’s cheerful and carefree brand personality to produce a fun new scooter range. It features bright colours and accessories that encourage riders to be bold and to be the best editions of themselves. A showroom publication and bus shelter poster was produced to conceptualise Vespa Be’s brand personality featuring dynamic lines, bright colours and a playful print.