Xinyi Bu's packaging design addresses the issue of food wastage by reframing the way consumers interact with 'ugly' or 'imperfect' fruit and vegetable produce. A high volume of fresh produce is discarded each year for not meeting the visual standards of consumers and supermarkets. Bu's push-pull matte-quality box design aims to emphasise that ugly fruits are ultimately just as edible as perfectly formed fruits. Bu has also incorporated educational texts and images to further encourage consumers to reflect on this issue and reduce their food wastage by purchasing fruits regardless of their appearance.