This design project addresses the issue of food wastage by reframing the way consumers interact with imperfect vegetable produce. A high volume of fresh produce is discarded each year for not meeting the visual standards of consumers and supermarkets. Through this playful and humourous poster campaign, Di Zuo personifies imperfect produce, giving the vegetables life and emotion as they strive to be shelved in grocery stores. This project encourages the public to not only tolerate but empathise with their imperfections, raising awareness of food market standards in an aim to eliminate food prejudice.